Fortnite on Android has been profitable, however within the strangest manner. Should you seek for Fortnite on the Play Retailer, the place most individuals seek for their apps, you’ll get a message stating that Fortnite isn’t available on Google Play, adopted by related video games and clones. PUBG Mobile is my first consequence after I seek for it, however you may’t get Epic’s hit sport on Google’s app retailer.
The sport itself launched on Android through Samsung’s phones and Galaxy Store, adopted by the standalone launch that requires the Epic Launcher for Android. You need to go download that launcher instantly from Epic, set up it, then download Fortnite from that, bypassing Google Play totally. This was carried out to avoid Google’s 30% Play Retailer minimize for all purchases and transactions made by apps downloaded from Google’s platform.
And actually, that looks as if it’s worked well for Epic so far. They’re nonetheless making fairly a bit of cash for it, however they’re undoubtedly lacking out on some visibility from being on the Play Retailer, particularly in comparison with the iPhone’s App Retailer the place Epic does simply need to eat the 30% minimize of transactions.
Looks as if Epic desires to alter that, since they’re planning on submitting Fortnite to the Play Retailer and requested Google for a billing exception. Epic has confirmed that, however Google has additionally mentioned that they gained’t be giving them the exception. If you wish to use the Play Retailer, you’ll have to pay the fee. Epic says that 30% minimize is prohibited since Google has over 50% market share of cellphones, Google says it permits them to reinvest within the platform and improvement instruments.
It doesn’t appear like the present state of issues goes to alter, irrespective of how a lot Epic desires it to. Google gained’t need to set a precedent, and presumably Epic gained’t need to surrender 30% of their v-bucks income stream.